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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] in June of this year, Li Ning, Anta, and other Chinese sports apparel stock prices listed in Hong Kong fell for two consecutive weeks. The reason is only one message: Nike plans to use low-priced products into the mainland market tier. In fact, Adidas has a similar plan. So, foreign brands are Nike, led by second and third tier market expansion Why should it? Their plan will face what challenges? This is today we want to talk about the topic. & nbsp; & nbsp; & nbsp; to enter the Chinese market has become the second and third tier Nike and other foreign brands in the world the only way to achieve business growth. China's market has been the largest overseas market Nike. In 2009, Nike's revenue in the Chinese market growth of about 10 percent over the previous year. While other domestic sports brand Li Ning and Anta revenue growth and more than 25 percent. The reason for the formation of such a large contrast, is limited because of long-term foreign brands North Canton and other cities, while local brands are more to focus on the second and third tier cities. Although the market is large cities, consumer purchasing power, but the growth has been relatively slow, intense competition, the cost is higher. And with the urbanization process in China, the second and third tier urban consumers faster income growth levels, a huge market space. It can be said, Nike who are also self-styled first-tier cities, it is equ Cheap foamposites for sale al to the world's fastest-growing sportswear market ceded competitors. However, Nike had to be successful in second and third tier market will face no small challenge. The first is the adjustment of product lines. Second and third tier cities in China, the market is the most acceptable footwear priced between 170 yuan to 250 yuan, while the price in China of Nike footwear products are sold in 400 yuan to 1,000 yuan range. Therefore, Nike must consider the introduction of a number of lower-priced products. It is estimated that Nike footwear products need to be down 25% price range, reached the level of 300 yuan per pair. However, price is not easy to achieve. Because it means that companies have to reduce costs product value chain. To the product price down to 300 yuan, Nike and its suppliers need unit profit fell about 21%. The ultimate sales growth will be sufficient to offset the lower prices brought about by the loss of profits is still uncertain. Secondly, the lower prices are likely to damage the brand image, loss of loyal customers. For many young consumers, to have a pair of Nike shoes is a very face of things. If the product price to a level acceptable to the public, then past the pursuit of high-end, personalized customer get satisfaction will be greatly reduced from the product. In 2008, Adidas had to protect the brand image, risking falling out with the dealer, preventing them cheap empty inventory. The biggest names on the brand image of love is evident cheap jordans . Finally, a foothold in the second and third tier cities, increasing sales terminal cover is an unavoidable Hom. In most people's minds, selling nearly a thousand dollars every turn Nike products, dealer profits will be very impressive, Nike dealers who want to increase sales outlets will certainly rush. However, the reality is not so. Foreign brand dealers profit has actually lower than the domestic brand dealers about 5 percentage points. This is partly due to the opening of the Nike store-front investments than domestic brands, on the other hand, foreign brand product price more transparent, autonomous decision-making space for the price the dealer is also smaller. Further, since the channel system is not flat, the product layers increases, the terminal distributor of product prices more competitive. So, for the majority of small-scale dealers, the same input, they prefer domestic brands proxy higher profits. To overcome these challenges, Nike are not entirely helpless. First, in order to reduce costs, Nike needs to be transferred to China more factories inland, and in product design and procurement, and marketing chain to reduce costs. In the channels, we should strengthen the construction of flat channels, recruit more local employees to send more managers to actively communicate with the local dealer. Thus closer to the rapidly changing needs of consumers. For example, Adidas changed the only contact with the agent, the latter is responsible for managing t Cheap air jordans for sale he dealer's strategy, in September this year before the establishment of a docking and distributors team. In marketing, it should attract consumers through brand differentiation, rather than price wars to compete head-to. Soften brand in high-end, professional image among consumers, and then launch the appropriate price more popular products, consumers will be able to avoid too much attention to reduce, reduce the low-cost brand image damage. In the past, Nike, Adidas sports brands such great emphasis on professionalism, and therefore the distance to the average consumer a bit far. Professional sports products have a "one-man multi-product" of consumption patterns, refers to a professional consumers will buy for different functional needs of sports apparel. For example, wear running shoes jogging, playing basketball shoes, tennis shoes, soccer shoes. However, the majority of second and third tier cities for consumers, but often still "single single-product" of consumption patterns, sports apparel often need to fit a variety of sports, even for everyday wear life. In view of this situation, foreign brands to enter these markets may attempt to shape a more life-oriented, fashion-oriented brand image. For example, Adidas ad, please do Joke brand ambassador, exercise is more to life yoga. In order to lower prices without compromising the brand image may also be considered by a special sub-brands to launch low-end products, to avoid the use of the company's main brand. Su air jordan 11 space jam for sale ch as Nike can its two brands as Converse and Umbro Low pioneer, and let the Nike brand continue to adhere to the high end. Adidas's Reebok may also be the first price adjustment downward.birth day (December 25th) is approaching, the major shoe brands have launched a Christmas theme series shoes, Lining naturally will not miss the launch of the OF WADE WAY 4 Christmas theme shoes. Right now this is the use of reflective silver triangular fragments with infrared red detail the details of the decoration of the Wade Road 4 is Lining this year for its Christmas colors. Shoes will be officially launched in December 18th, priced at $180. release date: 2015-12-18hair price: $180source: nicekicksSupreme 2015 autumn and winter series this afternoon has been published, such as the familiar Champion, PLAYBOY & reg;, NEW ERA joint product all in the column. The main products are the "Child of hell" in the Slogan, and includes a lot of mottled patterns, paisley pattern and diamond, square lattice patterns, brought to a whole series of diverse customs. And the series has quite a lot of accessories highlights some interesting cooperation models also won a lot of people's eyes - "H Man" pre-master ???? cooperation pillow, classic alien movie "ET" joint board noodles. In the 2015 spring and summer series jointly launched with the Supreme hot single product charging treasure of Mophie & reg; also re-appearance, replaced by a removable hard disk as a co-branded product, presumably to the occ cheap foamposites asion when the sale will certainly lead craze.Player movement launched Nike SB Stefan Janoski new color 2013-01-03 11:10:39 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: Hypebeast] Print & nbsp; Close Chinese shoes network on January 3 news, Nike's skateboarding Nike SB branch for the legendary riders Stefan Janoski launched signature shoes Zoom Stefan Janoski recently launched a new "Hyper Red". Shoes using canvas to create bold bright red, and with the same color of leather laces, Swoosh logo embroidered places presented in the form, curing rubber-soled built Zoom Air cushioning unit provides a sense of comfort and excellent grip wear . The Nike SB Zoom Stefan Janoski "Hyper Red" now available on the Premier purchase price of $ 78. Related newsinterview called on the government to see the social value of labor-intensive enterprises; that countries should support the transformation and upgrading of the Pearl River delta. Yesterday at the third world footwear development forum, member of the Boao forum for Asia Advisory Committee, former Vice Minister Long Yongtu told reporters, talked about his views on some current economic phenomenon. face labor intensive social value of Enterprises said many recent media reports Dongguan manufacturing enterprises frequently collapse phenomenon, Long Yongtu believes that the Dongguan enterprises need to analyze specific issues. In Dongguan, many manufacturing enterprises are still in the stage of labor intensiv jordan retro 14 white/fuchsia blast/black e. For these companies, the government should give them more support. Because of these small and medium-sized labor-intensive enterprises can solve the employment. So labor intensive social role enterprises should be greater than the economic effect to the enterprise subsidies and preferential policies, is the essence of employment subsidies. "Our is a socialist country, we should pay more attention to fairness and justice. Small and medium sized enterprise labor intensive support and subsidies from the macro level, will be a great article". Long Yongtu believes that the future of small and medium sized labor-intensive enterprises will increasingly sad day, as when the abolition of agricultural tax, the labor intensive enterprises is also a weak industry, it should be from the people's livelihood and solve the employment of support and subsidies. countries should see Dongguan city with like the meritorious service after the people in need of help, should be given support, promote the transformation and upgrading, so that people can live a better life". Long Yongtu suggested that the 30 years of reform and opening up, Dongguan and other Pearl River Delta city to dig into the pot of gold, but in the environment, to pay a high price. Therefore, countries should see Dongguan city's contribution to the transformation of the city should support these. Long Yongtu also said that at present in the process of urbanization in our country, the problem of the existence of pseudo city. Because the farmers came to the city did not become residents, migrant workers for a period of time and then back home. In Long Yongtu's view, how to retain a group of skilled blue collar workers is the key to the development of Dongguan and China manufacturing. Dongguan and other places have left the past migrant workers, this is a historical problem. But now it must be speeding up the city, core issue to enhance the core competitiveness of manufacturing industry. Otherwise, not only sorry migrant workers, more can't cultivate the development of manufacturing industry in urgent need of excellent blue collar workers. (Editor: afnhk)2007-07-24 09:00 source: Asia Footwear Association the Asia Footwear Association on time according to statistics, the first half of 2007 the port footwear exports $337 million, compared to the same period last year (below) increased 68.7%. Among them, the entire shoe exports 235 million U. s.dollars, an increase of 37%; shoes and boots parts 102 million U. s.dollars, an increase of 263.4%. In recent years, the main reason is the continued growth of the domestic footwear export footwear industry belongs to the comparative advantage of the industry in the world, the product has been to quality and price according to statistics, the first half of 2007 the port footwear exports $337 million, compared to the same period last year (below) increased 68.7%. in which the entire shoe exports $235 million, an increase of 37%; shoes and boots parts $102 million, an increase of 263.4%. In recent years, the main reason is the continued growth of the domestic footwear export footwear industry belongs to the comparative advantage of the industry in the world, the product has been known for its excellent quality, low price, novel style, in recent years has been the Russian ordinary consumers; in addition, the port convenient customs geographical advantage is one of the reasons the formation of export increased. parts of footwear exports compared with the general more rapid growth, mainly in the Sino Russian joint venture steel processing plant products production and sales of shoes in Russia, a surge in demand for domestic semi-finished products and parts, and because of its truthful declaration in Russia by the Russian customs, to rectify the "gray customs clearance" negative influence. (editor in chief: admin) this had been on the shelves of air huarache outside the traditional black and white color layout, and then using the legendary blue and pink two color modified lining, quite dynamic, overwhelmed, for everyone to bring the kind of shoes and feet, compared to the previous spy photos is really beautiful too much. search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop! source: sneakerfreakerMiami shoe store SoleFly days before the joint sports brand Asics, to popular Gel Lyte 3 as the blueprint of building a joint project. The SoleFly x Asics design inspiration Gel Lyte 3 "Night Havens" to learn in the evening in Miami, so the main shoes in black, blue and pink with the details of the outline, "mensao". It is reported that the joint shoes only limited to 333 pairs, will be on sale in December 6th. 141641772393475.jpg (46.4 KB, download number: 0) download SoleFly x Asics Gel Lyte 3 Night Havens 2014-11-20 08:44 upload 20141120012220_30750.jpg (55.14 KB, download number: 0) download SoleFly x Asics Gel Lyte 3 Night Havens 2014-11-20 08:44 upload 20141120012220_21038.jpg (50.09 KB, download number: 0) download SoleFly x Asics Gel Lyte 3 Night Havens 2014-11-20 08:44 upload 20141120012220_94180.jpg (73.15 KB, download number: 0) download SoleFly x Asics Gel Lyte 3 Night Havens 2014-11-20 08:44 upload 20141120012221_13676.jpg (44.22 KB, download number: 0) download SoleFly x Asics Gel Lyte 3 Night Havens 2014-11-20 08:44 upload 20141120012221_33931.jpg (40.11 KB, download number: 0) download SoleFly x Asics 0Although exports and consumer spending dropped; but with the Bureau of statistics, with third quarter GDP growth rate of 1.3% (GDP), 1.1% more than the average market expectations, but also the same quarter GDP growth of 0.5% compared to the United States. 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